Goal

How to export a CDP segment to Meta (Facebook) Audiences in order to use it for re-targetting for example

Product

• Mobile Marketing Cloud

  • Customer Data Platform

Steps

In order to export a segment to Meta Audiences you first need to create the segment with the profiles that match the characteristics and behavior you are looking for. Be aware a Mobile Marketing Cloud Pro license is required to use this feature.

Once you have created the segment you can go to the segment overview page, search for the segment you want to export and click on the 3 dots and select 'Export to Audience'.

• It is a one-time export of the segment as a Custom Audience (no live updates of joiners and leavers of the segment)

• Only email is send (Only hashed data is allowed, we use the SHA256 hashing method. Meta compares the hashes before accepting)

We use schema EMAIL

• You need a company account with an ads account to be able to export a segment to a Facebook company account.

Background

Custom audiences allow advertisers to target their ads to a specific set of people with whom they have already established a relationship on/off Facebook