Goal

To inspire (potential) customers on how to use the Mobile Marketing Cloud.

Who can it help?

- Lead
- Customer
- CM.com employees

General

The Mobile Marketing Cloud (MMC) is one of CM.com software solutions and can be use by a large number of industries. Often it is used in combination with the other CM.com solutions, but it can also be used by itself. Below you can find use cases per industry.

Events

As CM.com also has a ticketing solution which is seamlessly integrated with the Mobile Marketing Cloud, often these solutions are used together. One of the most used flows in this industry is the pre-registration flow.

Pre-registration
First, the Pages app is being used to create a pre-registration page. This pre-registration page can be shared via socials or a direct channel, such as e-mail. A consumer can fill in it's information on the page and this data will be stored in the Customer Data Platform (CDP). From the CDP, a workflow can be set up to send a confirmation e-mail after a successful pre-registration. Segments will be automatically updated so that you can always stay in touch with all your pre-registrants.

Tip: use a WhatsApp share link on the thank you page (https://wa.me/?text=YOUR+MESSAGE).

Sale
When the pre-registration is closed, it is time to start the sale. SMS is often used for the sale campaign, as this reaches more people in a shorter time frame. A campaign can be sent to all pre-registrants containing information and the link to the ticket shop. Make sure to send the campaign 5 minutes before the ticket shop opens so that everyone has received it well in time.

All the ticket, event, buyer, and personalization information will automatically be sent to the CDP. Allowing you to always stay in touch with all ticket holders.

Tip: it is possible is some cases to pre-fill the personal details in the ticket shop. Inform your CSM for further information regarding this.

Visit
Now that the event has sold out, it waiting for the event to happen. Use the time between the sale and event to promote up-sell such as lockers and coins.

When the date has come, the MMC can be used to create a unique customer experience. Make sure to only reach your visitors on the right moment with relevant information. For this, a triggered SMS or WhatsApp message can be sent upon arrival. We can use a workflow that triggers after a ticket has been scanned at the door.

Tip: try out our event app for to stay in touch with your visitors during the event.

Museums & Amusement Parks

One of CM.com's ticketing solutions is focuses on the museums & amusement parks, Global Ticket. This solution is also has an integration with the Mobile Marketing Cloud. Customer, order, and ticket details are sent after completing an order in the ticket shop. This information is often used to send pre-arrival and after-visit communication.

Pre-arrival
The workflow in the CDP can be triggered by a Global Ticket order. The workflow then waits until X time before the booked time slot to send out the last information before the visit. This moment can also be used to push up-sell products.

Tip: optimize the time of the pre-arrival to reduce questions prior to a visit.

After-visit
Make sure to ask feedback to improve the customer journey. This can be easily done with the Mobile Marketing Cloud. Use the Pages app to create a form to ask for feedback.

Tip: make sure to filter on a ticket scan in the workflow to ensure that someone actually showed up.

Recruitment

In the recruitment branch it is important to stay in close contact with your candidates and to enrich the candidate profiles. Create candidate profiles and use the workflows to automatically enrich these profiles.

Segments can be created in the CDP based on both demographic information and behavior. This will allow you to reach the candidates with a relevant message, at the right time, and on their preferred channel.

Tip: Use WhatsApp to enrich profiles by asking out information in this channel.

Net Promoter Score

One of the most common methods to measure customer satisfaction is the Net Promoter Score (NPS). This method is based on one question: "How likely would you be to recommend our services to your friends and/or family?".

The MMC can be used to automatically send out NPS questionnaires. Among others, the Pages app can be used for this by creating a form. This form can then be shared via e-mail, SMS, WhatsApp, and more channels.

Mobile Service Cloud
The Mobile Service Cloud (MSC) is one of the other software solutions of CM.com, a solution for customer service. Also the MSC is integrated with the MMC, which allows you to easily build a workflow to send out a NPS questionnaire after each conversation.

Tip: Use our scripted chatbot and your preferred channel to ask NPS questionnaires.