Ticketing filters in the Customer Data Platform
Ticketing filters in the Customer Data Platform
There are several filters / 'events' in the CDP that can be used to create segments. Below the options are explained:
CM Ticketing: Ticket Sale
All profiles who are the owner of an order (this filter also includes orders that are sent out through the guest list):
E.g. Person X purchased an order of 4 tickets, person X is sent to the CDP with the 'event' CM Ticketing: Ticket Sale
When barcodes are imported in the Ticketing app (e.g. to make them scannable) they are not send to the CDP.
In order to specify this, the following filters within the 'Ticket Sale' event can be used (examples are: for which event did they purchase a ticket, is it a guest list order yes/no, which tickettype is in the order):
Customer_email
Customer_uuid
DateOfEvent
Event_end_at
Event_name
Event_start_at
Event_uuid
Order_id
Order_uuid
Ticket_id
Ticket_price_icl_vat
Ticket_type_name
Ticket_type_uuid
Time_slot_end_time_at
Time_slot_start_time_at
Time_slot_timezone
Ticket_slot_visit_moment_at
Venue_address_line_1
Venue_City
Venue_Country_id
Venue_name
Venue_State
Venue_uuid
Venue_zipcode
CM Ticketing Personalisation
If ticket personalisation is active in the account, and this is completed also the ticket holders are sent to the CDP.
E.g. is Person X purchased an order of 4 tickets, 4 persons need to specify their user details and are sent to the CDP as 'event' CM Ticketing Personalisation
In order to specify this, the following filters within the 'Personalisation' event can be used (examples are: for which event did they personlise a ticket or which tickettype did they personalise):
Customer Email
Customer Order Email
Eustomer uuid
Event end at
Event is personalized
Event name
Event start at
Event uuid
Is guestlist order
CM Ticketing: Customer Details
When a consumer fills out their user details in the ticketshop, their customer details are sent to the CDP regardless if they complete their order.
It is not possible yet to specify for which specific event they filled out their customer details (for retargetting them)
City
Country_id
Created_at
Date_of_Birth
DateOfEvent
First_name
Gender
Last_name
Mobile
Uuid
CM Ticketing: Ticket Cancel
When a ticket is cancelled the filter ticket cancel 'event' can be used.
Customer_email
Customer_uuid
DateOfEvent
Event_end_at
Event_name
Event_start_at
Event_uuid
Order_id
Order_uuid
Ticket_id
Ticket_price_icl_vat
Ticket_type_name
Ticket_type_uuid
Venue_address_line_1
Venue_City
Venue_Country_id
Venue_name
Venue_State
Venue_uuid
Venue_zipcode
CM Ticketing: Ticket Scan
To filter if a visitors has actually visited your event, you can use the CM Ticketing: Ticket Scan 'event' can be used to filter these tickets. The following filters can be used:
Customer_email
Customer_order_email
Customer_uuid
Event_end_at
Event_is_personalized
Event_name
Event_start_at
Event_uuid
Order_completed_at
Order_id
Order_uuid
Scan_device_description
Scan_device_id
Scan_service_name
Scan_service_name
Scan_service_uuid
Scan_user_username
Scan_user_uuid
Scanned_at
Ticket_id
Ticket_type_name
Ticket_type_uuid
Venue_address_line_1
Venue_city
Venue_country_id
Venue_name
Venue_state
Venue_uuid
Venue_zipcode
