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TeamNL House in Paris
The TeamNL Houses will serve as locations where every day around 6,000 sports fans can watch live matches of their favorite athletes, experience festive celebrations, and participate in various activities. The smaller Paralympic House will welcome 1,000 guests daily. With the Games taking place so close to the Netherlands and the fact that fans can come together to celebrate performances for the first time since Corona, having a gathering place in Paris is a logical choice. NOC*NSF and Sportcentrum Papendal collectively manage both houses, with essential support from partners like CM.com and main sponsor NLO (Nederlandse Loterij).
Inspiration from the Dutch Grand Prix in Zandvoort
Inspired by the fan experience facilitated by CM.com during the Dutch Grand Prix, NOC*NSF aims to offer a similar experience to their fans during the 2024 Summer Olympic Games in Paris and the 2026 Winter Olympic Games in Milan. The partnership includes various products from CM.com, such as the event app, ticketing, customer service, and marketing tools.
Marc van den Tweel (General Director NOC*NSF):
CM.com is the best partner to guide TeamNL fans to and within both the Olympic and Paralympic TeamNL House. An authority on fan experience and professionally facilitating it. We want our thousands of Team NL fans we hope to receive to feel right at home and receive exactly the kind of information they need.
Ultimate Fan Experience
After buying a ticket, visitors gain access to the TeamNL House app. Here, they can save their tickets and receive WhatsApp or push notifications with the latest updates and exclusive content based on their personal interests. The app provides immediate access to content like videos, updates on when their favorite sport(s) will be shown on a big screen, or when celebrations will take place. The app also offers practical information and the opportunity to participate in contests—basically, all relevant information bundled in one place, at the fingertips of the fans.
Jeroen van Glabbeek (CEO CM.com):
With the Dutch Grand Prix in Zandvoort, we demonstrated that even at events with large attendance, an individualized experience tailored to the fan can be offered. We look forward to facilitating this in Paris as well, delivering a personalized sports experience at a personal level through our technology. This allows us to create the ultimate fan experience before, during, and after the event. The fan is in the driver's seat, determining the information and messages they receive. Fully automated through our platform and sent via their preferred messaging channels. Efficient for both the customer and the organization; a true win-win!
Win-Win Situation
If a fan has a question, they can effortlessly ask it through their favorite channel. Initially, the chatbot will provide automatic and quick responses. If that fails, the question is transferred to the live chat. Here, questions from various channels are consolidated in one inbox, enabling the team to respond quickly and efficiently—a win-win situation.
Building a Database
From pre-registration, NOC*NSF will start building a fanbase in the Customer Data Platform. This allows them to stay in contact and communicate directly with Dutch sports fans over the coming years. They can use this for effectively promoting tickets for the Winter Games or other initiatives between the Olympic Games.
Increasing Sports Participation
The partnership won't stop between the games. NOC*NSF is also the overarching organization of all sports associations in the Netherlands, and have the goal to increase sports participation and involvement in sports associations. Thanks to the built-up database, NOC*NSF can activate more fans, for example, by informing them about clinics and other initiatives in collaboration with specific sports associations.
Want to Join?
To be among the first to get the chance to purchase tickets for the Olympic or Paralympic TeamNL House in Paris, you can pre-register for free starting today at 12:00 through this link. From January 22, all registered participants will have the privilege of securing their tickets ahead of others. General ticket sales will start on January 25.
