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By using the all-in-one platform, Hedon aims to bring together different departments and streamline processes. This will provide valuable insights to sell tickets more intelligently, efficiently, and data-driven. Additionally, they will be able to communicate more personally and targeted through channels such as WhatsApp, Email, SMS, Instagram Messenger, Facebook Messenger, etc.
Data as the Driving Force Behind Marketing
With CM.com's Customer Data Platform (CDP), Hedon will be able to effectively consolidate visitor data and apply comprehensive real-time segmentation. This enables them to build a valuable database, send targeted communications to visitors based on personal preferences, and automate processes as much as possible.
Daniël Lugtmeier, Head of Marketing at Hedon, emphasizes:
"Hedon has successfully positioned itself for over fifty years as a place where you can enjoy live music and discover the latest talent. In our search for a new ticketing partner, as well as new ways to make our marketing more sustainable and smarter through the latest technologies, we found CM.com to be the perfect partner. The numerous data and communication streams will soon converge centrally and be better utilized. With all of this combined and integrated with ticketing, we are being prepared for the future."
A Future Full of Innovation
Dennis Meiland, Senior Partnership Manager at CM.com, adds:
"We are extremely pleased to collaborate with Hedon. We will provide them with all the tools and aim to test new technologies exclusively with them in the future. Think of AI applications within ticketing, our new Spotify integration, or an official Hedon application. Through this partnership, we can showcase to music venues what is possible with our ticketing and engagement platform."
About Music Venue Hedon
Hedon is a leading music venue located in Zwolle, and has built a strong reputation as a professional and welcoming destination for both artists and visitors. It attracts over 100,000 visitors annually and regularly hosts major acts, while also supporting emerging talent by providing them with a platform to showcase themselves to a wider audience.
About CM.com
CM.com (Euronext Amsterdam: CMCOM) is a global leader in cloud software for conversational commerce, enabling businesses to provide superior customer experiences. CM.com's communication and payment platform empower marketing, sales, and customer support to automate interactions with customers across multiple mobile channels, combined with seamless payment options that drive sales, acquire customers, and increase customer satisfaction.
