It’s easy to overlook aftercare. Once you’ve converted a customer, the temptation to focus on the next conversion is all too real. However, providing good quality aftercare and post-purchase service is a crucial part of the purchase funnel. For housing associations, the period immediately after a conversion is the trickiest time as tenants grapple with their new surroundings and potentially uncover elements of their property they’re dissatisfied with. During that period, attentiveness is key to create brand advocacy and avoid issues further down the line.
The retail year is packed with seasonal sales periods that present an opportunity to increase revenue. Getting the jump on your competition can be tricky, but with the help of some labour-saving technology, you can become a master of the retail calendar and breeze through the busy periods without breaking a sweat. Here’s how…
A Customer Data Platform, or CDP helps you get to know your customers better. It can aggregate data from a vast variety of sources to give you personalised insight into who your customers are and, most importantly, what they want from you. A CDP can help you create the sort of personalised, targeted marketing campaigns that drive real results and have real impact on your bottom line.
Today, we’ll share five customer service tips for hospitality to boost your brand while improving customer retention.
Are you interested in learning about WhatsApp Business and what it can offer as a customer support tool? Introducing a new channel can be time-consuming and tricky – but not to worry. We’ve broken down everything you need to know about WhatsApp Business to prepare you for this new addition to your omnichannel toolkit.
So you wish to set up an SMS strategy for your business? Not a bad idea, considering the 5.1 billion people around the world who are subscribed to mobile services. That's a whopping 67% of the global population within your reach with this powerful communication tool.
How do housing associations make the leap to digital as painless as possible? The housing industry has been relatively slow to adopt digital ways of working, but there are signs that’s beginning to change.
The creativity of your adverts, the design of your website, and the personal touch of your sales team all contribute to your customers’ experience. Providing a great experience helps generate more customers and more revenue. So, when the customer is willing to sign, it just doesn't make sense to deliver a poor experience.
As marketers, we’re expected to do more and more each year, but that doesn’t have to mean sleepless nights and 6am starts. We can all do a lot more by embracing some of the digital marketing tools at our disposal.
Elevate your business' service experience with integrated customer service. Learn what this is, its benefits and how to get started.
When it comes to creating the path of least resistance, today’s technology has it in the bag. Much of the reason for this is because it’s just so difficult to gain and keep customers in this enormously competitive business world. Therefore, making every experience that they have with us a seamless and pleasurable one is pretty important.
Customer service has changed and improved enormously over the years. Until a few years ago, companies could only be reached by phone, e-mail or face-to-face. Fortunately, the rapid digitisation of our society has contributed to better accessibility of both companies and customers. However, customers' expectations have also changed a lot in recent times. Managing these expectations is sometimes challenging and frustrating. We investigated: what are the ten biggest challenges for today's customer service manager?
Digitisation is shaking up the world of traditional paper ticket sales—and that’s a good thing! Ever since smartphones hit the market in 2007, people have quickly embraced the idea of using convenient digital alternatives. Now, when you want to attend a concert or festival, all it takes is a few taps on your screen and your e-ticket is at your fingertips, ready to be scanned when you enter the venue. But the benefits of e-ticketing don’t stop there. Let’s take a look at the top 5 benefits of e-ticketing for event organisers and attendees.
Chat is quickly becoming many customers’ favourite way to communicate with brands. From getting their problems solved quickly to finding out more information about a company’s products or services, chat is fast, efficient, and doesn’t involve the long-wait times typically associated with phone calls or rounds of back-and-forth emails.
We’re delighted to announce that, at the beginning of November, CM.com acquired mobile festival & event app platform company, Appmiral. By joining forces, Appmiral and CM.com can fortify a common goal: to take visitors’ experiences to the next level through cutting-edge mobile and ticketing technologies.
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