Latest Blog Articles

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Sep 06, 2021 • Email

How Apple’s iOS 15 update will change email marketing

Big changes are coming to the world of email marketing. The iOS 15 update is arriving this autumn – as early as September. Apple has announced a number of new privacy protections that will have a massive impact on key metrics, tracking, list hygiene, and data collection.

Aug 26, 2021 • WhatsApp

WhatsApp for Business: the new way to engage with your customers

The popularity of WhatsApp as a mobile messaging app is steadily growing and with good reason. With 2 billion active daily users sending 65 billion messages every day, in 180 countries and 60 languages, it’s no surprise that Facebook (the developers behind WhatsApp) expanded their platform to include a business application: WhatsApp Business.

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Aug 23, 2021 • Chatbots

Five tips to build the best chatbot

A growing number of companies are discovering the benefits of chatbots. Unfortunately, there are also a number of pitfalls which may prevent your chatbot from providing an optimal experience. The tips in this article will help you create a successful chatbot.

Aug 20, 2021 • Messaging

The benefits of SMS marketing

When it comes to getting your marketing message across, open rates are key. If people don't open your comms, they're not going to be moved by your message. So which channel delivers the best open rates? Facebook Messenger? Email? In-app push messaging? The answer is not what you'd expect…

Return form customer about chatbot and personalization

Aug 16, 2021 • Mobile Service Cloud

8 tips to improve your eCommerce customer support experience

The rise of ecommerce has transformed customer expectations: Today’s consumers want a convenient shopping experience with the ability to quickly and easily resolve issues — the faster, the better. In this blog, we share 8 ways to modernise and scale your customer service experience and retain more buyers.

Aug 05, 2021 • Sign

11 benefits of switching to Electronic Signature software

Has your business made the shift to using esignatures yet? If you’re curious about the benefits of electronic signatures for your business, you’ve come to the right place. In this blog, we’ll share the benefits of esignatures — plus everything you need to know about CM.com’s electronic signature product.

Aug 02, 2021 • Chatbots

Beyond the hype: use voicebots for your customer service

Are voicebots the future of customer service? Many believe so. At the very least, you should consider it. We believe in an omnichannel future of customer service. Make sure you are reachable; on the channels your customers' prefer. In this article, we'll show you why a voicebot can improve your customer service.

Jul 28, 2021 • Customer Data Platform

What is Proptech?

The real estate industry has been comparatively slow to pick up on the benefits of marketing technology and automation, although there are numerous elements of real estate management that are better handled by machine than human. So why the slow uptake?

Jul 18, 2021 • WhatsApp

WhatsApp Business: more types of proactive messages now available

Have you heard? WhatsApp allows more types of proactive messages to its services and that’s awesome news for your business! It means that you will be able to serve your customers more information they choose to receive.

Jul 15, 2021 • Marketing

Why you should automate your mobile marketing

That you’re even considering automating your mobile marketing is a good thing. First of all, the fact that you see mobile marketing as a distinct stream of your marketing activity means you’re taking it seriously. And you should: UK adults spend nearly four times as long online on smartphones as they do on computers according to Ofcom’s Online Nation 2021 report. Secondly, that you’re interested in the concept of automation means you’re looking to create efficient, effective mobile marketing campaigns at scale and speed, which means you see the untapped potential of mobile marketing automation.

Jul 02, 2021 • Sign

How to ensure a smooth candidate experience without (digital) hurdles

We all understand the concept of “customer first” and for most organisations offering exceptional customer service is one of the main business goals. But despite the battle for new talent on the job market, this principle doesn’t determine the way of thinking and acting during the recruitment process. Process digitalisation could be the future when it comes to HR and recruitment.

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Jun 24, 2021 • Mobile Marketing Cloud

Why is mobile marketing important?

Until recently, we talked about digital marketing as if it were distinct from marketing as a whole. These days, we tend to assume that the vast majority of marketing activity will at least have a digital element to it. The same applies to mobile marketing. We talk about it as a separate discipline from other forms of marketing, but effective modern marketing must have a mobile element to succeed.

Jun 07, 2021 • Mobile Marketing Cloud

Are you making these mobile marketing mistakes?

It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. But are you making these mobile marketing errors?

Jun 04, 2021

Everything businesses need to know about integrating Instagram Messaging via API

During the annual F8 conference, Facebook announced the roll-out of their Messenger API to support Instagram Messaging. In addition to Facebook Messenger, the Facebook Messenger API now also supports Instagram Messaging! The API allows businesses to manage all messages initiated by people at scale. Let’s dive into Instagram Messaging and learn how your business can use this social media platform to improve your customer experience and drive sales.

live custom apps are the new standard to reach you target audience

May 24, 2021 • Ticketing

Custom is the new standard in ticketing

Event organisers often have a high workload. Customising your ticket shop with your own design and flow sounds like a time-consuming and complex process, so sometimes organisers don't even start. The good news: this is now a thing of the past. Since the update to CM.com's ticket shop it is very easy to build your own (custom) ticket shop, without any coding skills, at no (yes, you read that right) extra cost. Custom is the new standard! In this blog we will share the 2 most important updates.