The real estate industry has been comparatively slow to pick up on the benefits of marketing technology and automation, although there are numerous elements of real estate management that are better handled by machine than human. So why the slow uptake?
Have you heard? WhatsApp allows more types of proactive messages to its services and that’s awesome news for your business! It means that you will be able to serve your customers more information they choose to receive.
That you’re even considering automating your mobile marketing is a good thing. First of all, the fact that you see mobile marketing as a distinct stream of your marketing activity means you’re taking it seriously. And you should: UK adults spend nearly four times as long online on smartphones as they do on computers according to Ofcom’s Online Nation 2021 report. Secondly, that you’re interested in the concept of automation means you’re looking to create efficient, effective mobile marketing campaigns at scale and speed, which means you see the untapped potential of mobile marketing automation.
We all understand the concept of “customer first” and for most organisations offering exceptional customer service is one of the main business goals. But despite the battle for new talent on the job market, this principle doesn’t determine the way of thinking and acting during the recruitment process. Process digitalisation could be the future when it comes to HR and recruitment.
Until recently, we talked about digital marketing as if it were distinct from marketing as a whole. These days, we tend to assume that the vast majority of marketing activity will at least have a digital element to it. The same applies to mobile marketing. We talk about it as a separate discipline from other forms of marketing, but effective modern marketing must have a mobile element to succeed.
It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. But are you making these mobile marketing errors?
During the annual F8 conference, Facebook announced the roll-out of their Messenger API to support Instagram Messaging. In addition to Facebook Messenger, the Facebook Messenger API now also supports Instagram Messaging! The API allows businesses to manage all messages initiated by people at scale. Let’s dive into Instagram Messaging and learn how your business can use this social media platform to improve your customer experience and drive sales.
Event organisers often have a high workload. Customising your ticket shop with your own design and flow sounds like a time-consuming and complex process, so sometimes organisers don't even start. The good news: this is now a thing of the past. Since the update to CM.com's ticket shop it is very easy to build your own (custom) ticket shop, without any coding skills, at no (yes, you read that right) extra cost. Custom is the new standard! In this blog we will share the 2 most important updates.
Data management platforms (DMPs), customer relationship management (CRM) systems and customer data platforms (CDPs) can all play an important part in the customer lifecycle, but telling the difference between them can get tricky. In this blog, we look at what they do, how they differ and where they can help drive more data insights.
Marketing has undergone something of a revolution over the past 10 years, and much of that is thanks to the rise of the smartphone. We're living in an era in which consumers can buy products and services whenever and wherever they are. If you want people to choose your product, mobile presence is an absolute must to ensure consistently high conversion rates and customer satisfaction.
While chatbots have begun to gain traction in the past few years, they have in fact been around for some time. In 1966, Eliza - the first chatbot - made its debut, but it was only able to answer a few simple questions. Since, thanks to the advancement in technologies such as Artificial Intelligence (AI) and Natural Language Processing (NLP), chatbots are becoming smarter by the day. What's next?
Traditional pen-and-paper signatures are looking more outmoded than ever in the COVID-19 era, driving fresh interest in electronic and digital signatures. So what are the differences between the two terms?
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Whenever self-service or customer service automation solves real problems for customers, its adoption soars. Just think about cash machines and self-service tills and you'll see how this has been happening for decades.
Sending SMS messages is easy, although some of the finer details can be a little confusing. Formatting international phone numbers, for example, can be tricky, so here's how it's done.
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