We all understand the concept of “customer first” and for most organisations offering exceptional customer service is one of the main business goals. But despite the battle for new talent on the job market, this principle doesn’t determine the way of thinking and acting during the recruitment process. Process digitalisation could be the future when it comes to HR and recruitment.
Until recently, we talked about digital marketing as if it were distinct from marketing as a whole. These days, we tend to assume that the vast majority of marketing activity will at least have a digital element to it. The same applies to mobile marketing. We talk about it as a separate discipline from other forms of marketing, but effective modern marketing must have a mobile element to succeed.
It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. But are you making these mobile marketing errors?
During the annual F8 conference, Facebook announced the roll-out of their Messenger API to support Instagram Messaging. In addition to Facebook Messenger, the Facebook Messenger API now also supports Instagram Messaging! The API allows businesses to manage all messages initiated by people at scale. Let’s dive into Instagram Messaging and learn how your business can use this social media platform to improve your customer experience and drive sales.
Event organisers often have a high workload. Customising your ticket shop with your own design and flow sounds like a time-consuming and complex process, so sometimes organisers don't even start. The good news: this is now a thing of the past. Since the update to CM.com's ticket shop it is very easy to build your own (custom) ticket shop, without any coding skills, at no (yes, you read that right) extra cost. Custom is the new standard! In this blog we will share the 2 most important updates.
Data management platforms (DMPs), customer relationship management (CRM) systems and customer data platforms (CDPs) can all play an important part in the customer lifecycle, but telling the difference between them can get tricky. In this blog, we look at what they do, how they differ and where they can help drive more data insights.
Marketing has undergone something of a revolution over the past 10 years, and much of that is thanks to the rise of the smartphone. We're living in an era in which consumers can buy products and services whenever and wherever they are. If you want people to choose your product, mobile presence is an absolute must to ensure consistently high conversion rates and customer satisfaction.
While chatbots have begun to gain traction in the past few years, they have in fact been around for some time. In 1966, Eliza - the first chatbot - made its debut, but it was only able to answer a few simple questions. Since, thanks to the advancement in technologies such as Artificial Intelligence (AI) and Natural Language Processing (NLP), chatbots are becoming smarter by the day. What's next?
Traditional pen-and-paper signatures are looking more outmoded than ever in the COVID-19 era, driving fresh interest in electronic and digital signatures. So what are the differences between the two terms?
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Whenever self-service or customer service automation solves real problems for customers, its adoption soars. Just think about cash machines and self-service tills and you'll see how this has been happening for decades.
Sending SMS messages is easy, although some of the finer details can be a little confusing. Formatting international phone numbers, for example, can be tricky, so here's how it's done.
We've all hand-signed an agreement or contract, only to have to scan it before sending it over email. It's not only a time-consuming process, it's also extremely unsecure. Thankfully, there's an alternative.
More than ever, our smartphones are part of our lives and focusing on mobile marketing provides new opportunities for your business. Your customers are on their mobile phones regularly, so make sure you reach them there. In this article you'll learn what mobile marketing is, how to use it, which channels to use and how you can respond to your customers' needs.
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