Black Friday is a huge shopping event, drawing crowds of eager shoppers hunting for deals. But after the frenzy fades, the real challenge begins: turning one-time shoppers into loyal, repeat customers. Customer retention is vital for long-term success and post-Black Friday is the perfect time to build lasting relationships. So, how can your business retain customers post-Black Friday? In this blog, we’ll explore how to make it happen.
Securing online accounts, data and users is a must in business today. At least, if you don't want to end up as the next security breach headline in the papers. But simply implementing a few, disconnected security measures isn't always enough. Loose apps and services become vulnerable to fraud and are often cost-inefficient. That's why CM.com now offers a one-stop-shop to safely secure your business: Verification API.
In the same way that growing your event feels inevitable when you’re deep in promo mode and the ticket sales are rolling in, the opposite is true when you don’t have anything specific to promote. The off-season can be a barren time for promoters, short of the marketing ammunition that an upcoming event naturally provides. But it doesn’t have to be. Below, we give you the insights and tactics you need to keep up momentum even when you don’t have any events on sale. If the time has come to put in place a more sustainable event strategy, one that goes beyond the sugar rush of ticket sales and social media growth, then this one’s for you.
The WhatsApp Business Platform pricing is based on conversation categories with corresponding fees, however, recently, Meta has announced some upcoming pricing changes for 2024 and 2025. What does this mean for you and your business? Read all about the pricing model in this blog.
Customer communication via SMS has become an integral part of the modern business landscape. In recent years, however, criminals have used SMS to steal data and money from both businesses and customers. But, to combat this, there's a new convenient, fast verification method to help businesses secure online accounts: Number Verify.
Black Friday 2024 is just around the corner, bringing with it a great opportunity for retailers to maximise sales. However, standing out in such a competitive event isn’t easy. Consumers expect attractive offers, fast deliveries and top-notch customer support. In this article, we’ll show you how to simplify the purchasing process during Black Friday, optimising everything from promotions to logistics and 24/7 customer service to ensure a seamless experience and increase customer loyalty.
CM.com started as an SMS provider, yet today, we offer an integrated customer engagement platform to drive meaningful business interactions. Over the past 25 years, we have been assembling this platform piece by piece, with each innovation, product and acquisition adding to the bigger picture. Let’s explore how these puzzle pieces have come together to build the CM.com of today.
When you think of superclubs, you probably think of Amnesia. For five decades this Ibiza institution has set the beat for the island’s party scene and the global clubbing landscape as a whole – a mainstay on lists of the World’s Best Clubs and a bucket-list destination for clubbers the world over. Amnesia has always been a place of innovative thinking. Today, the club is a globally-recognised brand, having long ago embraced the possibilities of social media. Its ticketing is also ahead of the curve. Working with CM.com, Amnesia have developed an integrated, highly sophisticated solution that allows them to sell tickets, connect with fans all year round and retain ownership of their data through one platform. Where does this spirit of innovation come from? The answer lies in Amnesia’s history. It has got there by always moving forward. By seeking out new sounds and promoters, and by refining the in-club experience season after season. More recently, it has got there through investing in digital and working with CM.com to evolve its ticketing and fan engagement. Here, we take you inside Amnesia to understand how this family-run business became a global brand. From its counter-cultural roots through to its digital transformation over the last few years.
In an age of mass marketing, it’s safe to say peak sales periods, especially Black Friday and the holiday season, can be overwhelming for consumers. Consumers receive irrelevant information from companies that doesn't match their personal needs and desires, so it's no surprise people might want to switch off and tune out all forms of marketing until the season is over. As an eCommerce player, you should always be looking to avoid this by diversifying and personalising your marketing strategy in a way that suits your customers' needs.
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