WhatsApp and Facebook Messenger are both established messaging channels for customer engagement. But what are the differences? Which advantages does each channel have for what business use case?
With two billion daily active users globally and ten million downloads annually in the UK, WhatsApp is one of the most popular messaging channels. The WhatsApp Business Platform enables businesses to utilise this channel to connect with customers. It offers a variety of powerful engagement tools to enhance customer communication and boost sales. And now, WhatsApp has added another innovative feature: WhatsApp Carousel.
Effective marketing means creating personal and conversational experiences for your customers. And what better place to meaningfully connect to your customers than on their favourite social media platforms and channels such as WhatsApp, Facebook and Instagram? With click-to-chat WhatsApp ads, which direct users on Facebook and Instagram to a WhatsApp chat when clicked, you can offer customers direct and personal engagement and make a seamless entry point to your business.
WhatsApp Business Platform is adding another new and innovative feature to its repertoire: WhatsApp Flows. But what are WhatsApp Flows? And what can they do for businesses?
Data security is an integral part of any organisation. Yet, how can businesses protect sensitive information in a world where employees and customers access online accounts from multiple devices and channels? Two-Factor Authentication (2FA) is the answer.
Enhancing platform security and implementing Two-Factor Authentication (2FA) processes are crucial for organisations to protect business and customer data. However, these security measures only work when employees and customers are willing to adopt and adhere to them. So, how can your business ensure employee and customer adoption? In this blog, we'll dive into Two-Factor Authentication (2FA), its benefits and best practices to ensure adoption.
WhatsApp and SMS are widely used messaging channels, boasting incredible user numbers. In the UK alone, WhatsApp has over 30 million users, and 111.8 million consumers have mobile devices with SMS built-in, making both powerful channels to reach customers. But what are the differences between these two exactly? What are the similarities? And more importantly, which one will add the most value to your audience and business?
Everybody has probably used, or at the very least heard of, Facebook and its communication channel, Facebook Messenger. But did you know that Facebook Messenger can significantly add value to your business? In this blog, we'll explore how you can use this versatile channel to reach your audience.
WhatsApp has a number of policies in place to help them improve the overall customer experience and build a more positive relationship between consumers and online businesses. One such policy specifies that, before sending any messages to your customer through WhatsApp Business, companies must first receive consent to do so.
Chances are that you've received One Time Passwords (OTPs) before, often via SMS or email. But did you know there might be an even better platform to send OTPs on? WhatsApp Business Platform allows you to send One Time Passwords on your customers' favourite messaging channel, enhancing the customer experience and improving customer relations.
Social media plays a central role in modern-day customer engagement. Personalised messages on your customers' favourite platforms will skyrocket the customer experience and grow brand loyalty. With this, Meta has introduced a new way to market to your audience via Facebook Messenger.
WhatsApp Business Platform has a wide range of exciting features to optimise communication with your customers at every touchpoint of the customer journey. WhatsApp has now divided the different conversations you can have with customers into four categories, making it even easier to make the most of these features.
Today, more and more customer engagement happens on social media. And with good reason. Personalised messages on consumers' favourite messaging apps can truly benefit your brand awareness. Instagram's new Marketing Messages feature offers a great marketing tool to be visible where your customers are and re-engage them to boost those conversion rates.
WhatsApp has released its new Cloud API. What are the key differences between the WhatsApp On-Premise API and the WhatsApp Cloud API?
RCS, or Rich Communication Services, is the latest evolution in text messaging, and it's well on its way to becoming the world's biggest messaging channel. There’s never been a better time to explore what RCS can do for your business.
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