previous icon Back to blog
Jan 26, 2022
6 minutes read

How to make the most of key retail sales periods

The retail year is packed with seasonal sales periods that present an opportunity to increase revenue. Getting the jump on your competition can be tricky, but with the help of some labour-saving technology, you can become a master of the retail calendar and breeze through the busy periods without breaking a sweat. Here’s how…

Emily Jane Brown
Emily Jane Brown,
Senior Marketing Manager

JANUARY

Christmas gift returns

Not everyone is a gift-buying god. Sometimes people need to return Christmas gifts and that can cause retail customer service teams a whole host of problems as they try to marry up products with orders not placed by the person returning the item. Returns are a logistical nightmare at the best of times and take up valuable customer service time at a net cost to your business. Automating the returns process can play huge dividends in time and cost savings, ensuring your team can focus on revenue-generating activities. 

January sales

Every month shoppers abandon carts worth almost £30, adding up to a potential £18bn in lost sales every year, according to a 2018 Barclaycard survey. Recovering lost carts can be a tricky task, requiring some compelling messaging to get buyers to revisit their potential purchase. Knowing who the carts belong to is essential in order to retarget them. Equally, maximising the volume and quality of data you hold on each of these customers is essential to give you the best chance at retargeting them successfully. To do that, you need to ensure your data is comprehensive and, most importantly, well organised. Organising your data in a single platform provides easy access for your whole business and makes targeting and retargeting customers simple. 

FEBRUARY

Valentine’s Day

Finding the perfect gift for your other half is difficult enough, but doing it in the pressure cooker environment of Valentine’s Day is another altogether. But Valentine’s is big business and any brand that can tap into the collective panic-buying that occurs in the run-up to every February 14th can reap the rewards. Being able to quickly recommend products and convert on one platform is the holy grail of digital marketing, so you’ll need a tool that allows you to create bespoke product pages on a familiar messaging platform, such as SMS, that integrates with an ecommerce offering. Giving your customers the ability to buy on a platform they’re familiar with makes moving them down the funnel quickly much easier.

MARCH

Mother’s Day 

Mum wouldn't allow your gift to turn up three days late so when it comes to sourcing the perfect gift for Mother’s Day, there’s extra pressure to get it right. Once your customers have found the perfect gift, ensuring it arrives on time is the final piece of the puzzle. Helping your customers avoid a Mother’s Day failure by checking in real-time where their orders are provides peace of mind, and is guaranteed to generate a positive customer experience. 

APRIL

Easter Sunday

When planning an Easter Sunday feast, preparation is key. Making sure food orders are placed promptly is key to ensuring you’re not left with scraps come Easter Sunday. Just as important is making sure your customers can keep tabs on where their order is with timely updates to ensure there are no red faces around the table on the big day. That leaves more time to focus on the all-important Easter Egg Hunt. 

JUNE

Father’s Day

Inspiration for Father’s Day gifts can strike at any time and, chances are it’s most likely to happen at exactly the point your customer service team are tucked up in bed. Delivering truly 24/7 automated customer service means you can be there to answer questions even when your team isn't, pushing those crucial extra sales over the line while you sleep. 


ecomminfographic-blogbanner

JULY

Holiday season

The holiday season is a busy time of year, with millions of holidaymakers setting off to enjoy a well-earned break. Sadly, that means that customer service agents often get nothing of the sort as they field hundreds of queries and concerns from irate, upset, or just plain confused customers. To ensure customer satisfaction, being able to effectively answer and provide solutions for any issues before, during, or after a holiday is critical, but that often means having thousands of intricate pieces of information to hand. Making sure your customer service team has everything they need at their fingertips to deal with a mountain of customer queries this holiday season is essential. 

AUGUST

Back to school

The end of the summer holidays come around quickly, and the list of things to prepare ahead of the new school year is lengthy. Items such as school shoes, bags, lunchboxes and uniforms all need to be procured ahead of the new school year. Help stressed-out parents navigate their back-to-school shopping list with timely reminders and ensure you’re at the front of the queue for their custom. 

OCTOBER

Halloween

Pulling off a spooktacular Halloween takes some planning and the competition for scariest house decorations or most terrifying fancy dress is fierce. Ensuring the various elements of your celebration come together is crucial, but mistakes do happen. Allowing your customers to quickly amend any incorrect order information could be the difference between a disastrous Halloween display and a truly wicked one. 

NOVEMBER

Black Friday

Black Friday gets bigger every year and the overwhelming number of deals means it’s easy for customers to miss the things they’re interested in – and some they hadn’t even realised they needed. Being able to segment your customers means you’re able to target them with knock-out black Friday deals and reach directly into their inboxes instead of relying on them to spot your deals amidst the Black Friday noise. Not only does this mean a more effective sales funnel for you, but it also puts you in the box seats for any additional purchases they happen to make…

Cyber Monday

It’s become one of the busiest times of the year for retailers. Cyber Monday follows hot on the heels of Black Friday and demand for products is particularly high. Ensuring you’ve got a handle on your stock is key so quick efficient communication between different parts of your business, and your retail partners, will allow you to take full advantage of this potential sales bonanza. Efficient inter-team communication is child’s play if you have the right messaging platform.

DECEMBER

Festive Season

With presents to buy and celebrations to organise, customers are trying to tick things off their to-do lists at breakneck speed. Thanks to the always-on nature of online shopping your customers can squeeze in gift purchases whenever they have a spare second, but when you’re buying for multiple people, a bit of retail advice is always helpful. Make it easy for customers to get in touch with burning questions at the moment they’re ready to convert and alleviate the pain of recovering abandoned carts. 


During the busiest times of the retail calendar make sure you take full advantage of the opportunities to increase your revenue with customer service, marketing, and AI-driven technology. Download our ecommerce infographic to find out how.  


ecomminfographic-blogbanner

Download our ecommerce infographic to find out more.

Was this article interesting?
Share it!
Emily Jane Brown
Emily Jane Brown,
Senior Marketing Manager
logo linkedin icon

Is the Marketing Manager for the UK and Ireland at CM.com and mainly writes about the music and sports industry with a focus on attendee experience.

Related articles

blackfriday-2024 blog
Oct 07, 2024 • Conversational AI

The art of simplicity: help customers make quick Black Friday decisions

Black Friday 2024 is just around the corner, bringing with it a great opportunity for retailers to maximise sales. However, standing out in such a competitive event isn’t easy. Consumers expect attractive offers, fast deliveries and top-notch customer support. In this article, we’ll show you how to simplify the purchasing process during Black Friday, optimising everything from promotions to logistics and 24/7 customer service to ensure a seamless experience and increase customer loyalty.

whatsapp-business-blog_image-deals-offers
Sep 16, 2024 • WhatsApp

Increase conversion with promotional messages on WhatsApp

In an age of mass marketing, it’s safe to say peak sales periods, especially Black Friday and the holiday season, can be overwhelming for consumers. Consumers receive irrelevant information from companies that doesn't match their personal needs and desires, so it's no surprise people might want to switch off and tune out all forms of marketing until the season is over. As an eCommerce player, you should always be looking to avoid this by diversifying and personalising your marketing strategy in a way that suits your customers' needs.

engage-platform-effect-customer-service
May 13, 2024 • CM.com

Happy clients, happy agents: the platform effect in customer service

As a member of the customer service team, you stand on the frontline of customer interaction every day. In a world where customers demand quick and personalised service, long wait times, impersonal responses, or worse, incorrect answers, can quickly drive a customer away. Your goal, however, is to connect customers with your organisation and deliver the best answers and service possible.

sms-email-leads
May 06, 2024 • SMS

SMS templates to streamline customer service

Using SMS for customer service enables service agents to connect with your customers and using templates not only saves time but also lets agents create personalised, on-brand communications with just a few clicks. In this blog, we’ll share SMS customer service templates you can use to give your customers the information they need — fast.

sms-vs-mms-vs-rcs
Apr 29, 2024 • SMS

Optimise customer service with notifications and live support via SMS

Add SMS to your contact centre to help your agents connect with your customers, tackle more conversations at a time without losing personal touch and gain valuable insights with streamlined feedback surveys to enhance customer satisfaction rates.

SMS Security
Apr 22, 2024 • Security

Secure your business with SMS OTPs and alerts

In the current digital era, technological and online advances are rapidly growing, creating new ways for businesses to engage their customers. Unfortunately, where there is growth, there will be criminals trying to steal some of the profits. Protecting business data, customer information and online accounts is a priority for every modern business. SMS security can help protect your business and your customers from online fraud and cybercrime.

sms-10dlc
Apr 08, 2024 • SMS

Increase Promise to Pay conversion rates with SMS

Today business communication is often reduced to quick exchanges and instant messaging, the role of SMS has become increasingly pivotal to keep conversations front of mind. One such area where SMS has proven to be a game-changer is for late payments, especially Promise to Pay (PTP) agreements. These agreements, which involve a commitment to settle a financial obligation, benefit immensely from the efficiency and immediacy that SMS brings to the table. In this blog, we will explore the power of SMS in the context of Promise to Pay agreements.

SMS Appointment Notifications
Apr 01, 2024 • SMS

Streamline your business to success with SMS notifications

From appointment no-shows to late payments, every disruption in the flow of a business is costly in both time and money. Lost preparation time, altered schedules and the additional time taken to reschedule appointments or deliveries impact revenue, a situation any business wants to avoid. Yet, timely communication via SMS can help prevent such disruptions in your business flow. In this blog, we'll explore how SMS offers a solution and share some SMS templates.

SMS Customer Service
Mar 25, 2024 • SMS

How to effectively use SMS for late payments

Organisations face a significant challenge in effectively managing overdue payments and cash flow in a positive light with customers. To collect payments while keeping relationships intact and increasing engagement, SMS has emerged as a powerful, efficient and convenient tool for both businesses and customers. In this blog, we’ll explore how to effectively use SMS for late payments, highlighting its benefits and best practices.

Is this region a better fit for you?
Go
close icon