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Tag "Conversational Commerce"

Nov 22, 2021 • Conversational Commerce

The 10 biggest challenges facing today's customer service manager

Customer service has changed and improved enormously over the years. Until a few years ago, companies could only be reached by phone, e-mail or face-to-face. Fortunately, the rapid digitisation of our society has contributed to better accessibility of both companies and customers. However, customers' expectations have also changed a lot in recent times. Managing these expectations is sometimes challenging and frustrating. We investigated: what are the ten biggest challenges for today's customer service manager?

Nov 04, 2021 • Conversational Commerce

The beauty industry’s digital glow up

As in many industries, the COVID-19 pandemic has only served to accelerate the digital transformation within the beauty business, although the move to online from face-to-face sales has been gathering pace for some time.

Live how to get to sport supporters and fix your marketing

Sep 21, 2021 • Conversational Commerce

CM.com sponsors 20th Sport Industry Awards

The 20th Sport Industry Awards hosted some of the biggest names in the sporting sector to celebrate the achievements that made the headlines in commercial sport over the past year. Since COVID-19 rules were relaxed, audiences in the UK can now attend live events, so for the first time since 2019, the show was an in-person event.

Jun 07, 2021 • Conversational Commerce

Are you making these mobile marketing mistakes?

It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. But are you making these mobile marketing errors?