Tag "Live"

Nov 21, 2024 • Live

Attendee data is your secret weapon – own it

Let’s be real, no-one gets into organising events because they’re passionate about data. But the reality is if you don’t take proper care of your attendee data, or even worse give it away to third-party ticketing platforms, you’re undermining all of your efforts. Attendee data provides a treasure trove of insights to draw upon, but only when it’s well-maintained, easy to access and working for you rather than against you. Frustratingly, depending on which ticketing platform you use, that’s not always the case. Not sold that first-party data is the way to go? Let’s explore how having full control of your attendee data can fuel growth and transform your event strategy.

Oct 30, 2024 • Live

How to keep your event growing in the off-season

In the same way that growing your event feels inevitable when you’re deep in promo mode and the ticket sales are rolling in, the opposite is true when you don’t have anything specific to promote. The off-season can be a barren time for promoters, short of the marketing ammunition that an upcoming event naturally provides. But it doesn’t have to be. Below, we give you the insights and tactics you need to keep up momentum even when you don’t have any events on sale. If the time has come to put in place a more sustainable event strategy, one that goes beyond the sugar rush of ticket sales and social media growth, then this one’s for you.

Sep 18, 2024 • Live

Building a superclub: behind-the-scenes at Amnesia

When you think of superclubs, you probably think of Amnesia. For five decades this Ibiza institution has set the beat for the island’s party scene and the global clubbing landscape as a whole – a mainstay on lists of the World’s Best Clubs and a bucket-list destination for clubbers the world over. Amnesia has always been a place of innovative thinking. Today, the club is a globally-recognised brand, having long ago embraced the possibilities of social media. Its ticketing is also ahead of the curve. Working with CM.com, Amnesia have developed an integrated, highly sophisticated solution that allows them to sell tickets, connect with fans all year round and retain ownership of their data through one platform. Where does this spirit of innovation come from? The answer lies in Amnesia’s history. It has got there by always moving forward. By seeking out new sounds and promoters, and by refining the in-club experience season after season. More recently, it has got there through investing in digital and working with CM.com to evolve its ticketing and fan engagement. Here, we take you inside Amnesia to understand how this family-run business became a global brand. From its counter-cultural roots through to its digital transformation over the last few years.

Apr 26, 2024 • Live

How Jagermeister found their flow to throw immersive house parties for students

The rewards of running immersive events – those that are highly conceptual and bring the attendee behind the curtain – can be exciting. Attendees want to be a part of them, journalists want to write about them, and events teams can’t wait to get creative. But immersive events need to deliver an experience! And not just at the event itself. Because experience-hungry consumers demand that the immersion begins well before the day – with every touchpoint fuelling their anticipation and excitement for what’s to come. One misstep – a rogue SMS or confusing customer journey – and the whole thing falls down. One organiser that has successfully run the high-wire of immersive events is Raptor, a marketing agency who were tasked by Jagermeister to put on a series of multi-city parties for students. Here, we unpick the nuts and bolts of their strategy – and the smart automations that made it all flow seamlessly.

Mar 18, 2024 • Live

Introducing Box Office: the solution for on-the-door sales

We're excited to release our latest development for on-the-door ticket staff; a solution that enables sales before and during your event or club night. Powered by the CM.com Ticketing platform and enabled on a variety of hardware and operating systems, we help your staff connect online sales to offline sales, seamlessly. In this blog, we look at some of the key features of Box Office.

Feb 19, 2024 • Live

Driving ticket sales via SMS Campaigns: how one London club embraced the change

Egg LDN has been a popular name on the London nightclub scene for over a decade. But with a client base that engaged predominantly via their mobile device, they needed more than just an email platform to drive ticket sales. Read how we helped the team get started with SMS.

Dec 07, 2023 • Live

5 ways to increase your sponsorship revenue with an event app

As an event organiser, you might view an event app as an unnecessary luxury but don’t rule it out too quickly; an event app doesn't have to be a cost but rather an additional revenue stream. It adds tremendous value as a digital assistant for your attendees and, you have an extra tool to provide sponsors and partners with much more exposure and 'stage time.' For many organisers, an event app enables them to generate more revenue and in many cases, the increased revenue means it pays for itself.

Nov 30, 2023 • Live

Instagram Messaging: your ticket to winning fans and boosting ticket sales

In today's fast-paced world, the need to capture fans' attention and build loyalty remains a key challenge for independent event organisers. Developing campaigns to boost ticket sales and cut through the noise in this increasingly crowded industry can feel challenging.

Sep 13, 2023 • Live

8 ways that centralising data can transform live music

Live music is more competitive than ever. Here’s why you need data more than ever.

Jun 30, 2023 • Live

How to boost fan engagement: Formula 1 Heineken Dutch Grand Prix use case

What makes sport so great is that it connects all kinds of people. On the other hand, knowing no two sports fans are alike makes it challenging for sports organisations to address different fan segments. The organisation behind the Formula 1 Heineken Dutch Grand Prix acknowledged this challenge and realised they needed to create individual experiences for fans at CM.com Circuit Zandvoort. With this ethos, they've built world-beating fan experiences for the first F1 event at Circuit Zandvoort in 35 years. But the team isn't finished. They're working to improve fan engagement year on year. Want to know more? Here we share five insider tips on how the Dutch Grand Prix built fan engagement before, during, and after the race.

Live 5 ways to optimize customer service in leisure

Jan 16, 2023 • Live

Five ways to optimise customer service in the leisure industry

The leisure industry is undergoing a tremendous shift in how service providers – be it sports stadiums, venues, or events organisers - communicate with their visitors, especially regarding customer service and guest interaction.

Live how an event app can help you boost after covid

May 17, 2022 • Live

6 ways an event app can boost your COVID comeback

This summer the online experience for many festivalgoers will be better than ever. Many event businesses have discovered the benefits of digital transformation, which was fast-tracked thanks to the quick-thinking required by event organisers during a period of lockdowns and restrictions. The lessons of these 2 years have also prompted CM.com to develop its event app, created by Appmiral, to ensure that it better meets the needs of the industry. In this article, we'll give you an overview of how using a mobile festival app can help you take advantage of digitalisation. Get ready to fast-track your bounce-back strategy: 6 ways to boost your Covid comeback.

Live how to get to sport supporters and fix your marketing

Sep 21, 2021 • Live

CM.com sponsors 20th Sport Industry Awards

The 20th Sport Industry Awards hosted some of the biggest names in the sporting sector to celebrate the achievements that made the headlines in commercial sport over the past year. Since COVID-19 rules were relaxed, audiences in the UK can now attend live events, so for the first time since 2019, the show was an in-person event.