Surely, we’ve all heard the terms multichannel and omnichannel before. And sometimes even cross-channel or single-channel. It seems like these terms are often used interchangeably, making it hard to understand what’s what. It is, however, very important to know the difference between these terms when talking about customer communication, because it can truly make or break the customer experience.
Black Friday 2024 is just around the corner, bringing with it a great opportunity for retailers to maximise sales. However, standing out in such a competitive event isn’t easy. Consumers expect attractive offers, fast deliveries and top-notch customer support. In this article, we’ll show you how to simplify the purchasing process during Black Friday, optimising everything from promotions to logistics and 24/7 customer service to ensure a seamless experience and increase customer loyalty.
With two billion daily active users globally and ten million downloads annually in the UK, WhatsApp is one of the most popular messaging channels. The WhatsApp Business Platform enables businesses to utilise this channel to connect with customers. It offers a variety of powerful engagement tools to enhance customer communication and boost sales. And now, WhatsApp has added another innovative feature: WhatsApp Carousel.
As an event organiser, you might view an event app as an unnecessary luxury but don’t rule it out too quickly; an event app doesn't have to be a cost but rather an additional revenue stream. It adds tremendous value as a digital assistant for your attendees and, you have an extra tool to provide sponsors and partners with much more exposure and 'stage time.' For many organisers, an event app enables them to generate more revenue and in many cases, the increased revenue means it pays for itself.
In today's fast-paced world, the need to capture fans' attention and build loyalty remains a key challenge for independent event organisers. Developing campaigns to boost ticket sales and cut through the noise in this increasingly crowded industry can feel challenging.
In recent years, the integration of SMS has played a pivotal role in transforming the Black Friday shopping experience. Retailers and consumers alike have embraced SMS as a powerful tool for communicating promotions, exclusive offers, and time-sensitive alerts.
Social media plays a central role in modern-day customer engagement. Personalised messages on your customers' favourite platforms will skyrocket the customer experience and grow brand loyalty. With this, Meta has introduced a new way to market to your audience via Facebook Messenger.
As marketers, we're already thinking about Q4, the year's busiest season for many eCommerce sites. But creating effective marketing campaigns six months in advance is a challenge. How can we stay timely and relevant in a constantly changing world? In this blog, we'll explore ways to overcome these challenges, from standing out in a crowded marketplace to building real customer relationships. Q4 is coming; are you ready?
There are several ways to use WhatsApp Business to communicate with your customers. One way is via the customer care window, in which case the customer initiates the conversation. If you want to reach out to your customer first – once you have received an opt-in from them to do so - you can make use of the WhatsApp Business Message Templates.
What makes sport so great is that it connects all kinds of people. On the other hand, knowing no two sports fans are alike makes it challenging for sports organisations to address different fan segments. The organisation behind the Formula 1 Heineken Dutch Grand Prix acknowledged this challenge and realised they needed to create individual experiences for fans at CM.com Circuit Zandvoort. With this ethos, they've built world-beating fan experiences for the first F1 event at Circuit Zandvoort in 35 years. But the team isn't finished. They're working to improve fan engagement year on year. Want to know more? Here we share five insider tips on how the Dutch Grand Prix built fan engagement before, during, and after the race.
According to research, selling to an existing customer is at least five times less expensive than acquiring a new customer. And, according to eCommerce platform BigCommerce, the top 10% of your current customers spend three times more than the rest of your customers combined. Yet, many retail and eCommerce businesses still prioritise acquisition over retention.
Retail and eCommerce businesses are adopting hyper-personalisation at an increasing rate. And they have good reason to do so. Hyper-personalisation moves the consumer towards actual 1-2-1 experiences. Experiences that increase engagement and, ultimately, purchases. But how can your business implement true hyper-personalisation? Given the potential of artificial intelligence (AI), getting started is simpler than you would imagine.
The retail and eCommerce holiday season, or the Q4 high season, may seem far away, but now is the time to explore how to prepare to make the most out of it and garner the best results. This article will explore the essential data to analyse and prepare your business for busier times.
Look at most definitions of conversational marketing, and it’s not clear what all the excitement is about. “Engaging customers through dialogue”, “interacting with people via real-time”, “two-way communication”, “putting the focus on interactions using social media messaging channels”. Isn’t that what marketers have been doing for years?
WhatsApp newsletters are messages that can be sent from a brand's WhatsApp business account to a specific audience of customers with information that's relevant to them. You can send people special offers, exclusive discounts, and new product announcements. You can also personalise these offers based on special events like holidays and birthdays, or annual promotions like Black Friday and Cyber Monday.
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