Tag "Mobile Marketing Cloud"

Jul 28, 2021 • Mobile Marketing Cloud

What is Proptech?

The real estate industry has been comparatively slow to pick up on the benefits of marketing technology and automation, although there are numerous elements of real estate management that are better handled by machine than human. So why the slow uptake?

Jul 15, 2021 • Mobile Marketing Cloud

Why you should automate your mobile marketing

That you’re even considering automating your mobile marketing is a good thing. First of all, the fact that you see mobile marketing as a distinct stream of your marketing activity means you’re taking it seriously. And you should: UK adults spend nearly four times as long online on smartphones as they do on computers according to Ofcom’s Online Nation 2021 report. Secondly, that you’re interested in the concept of automation means you’re looking to create efficient, effective mobile marketing campaigns at scale and speed, which means you see the untapped potential of mobile marketing automation.

ultimate-omnichannel-customer-experience

Jun 24, 2021 • Mobile Marketing Cloud

Why is mobile marketing important?

Until recently, we talked about digital marketing as if it were distinct from marketing as a whole. These days, we tend to assume that the vast majority of marketing activity will at least have a digital element to it. The same applies to mobile marketing. We talk about it as a separate discipline from other forms of marketing, but effective modern marketing must have a mobile element to succeed.

Jun 07, 2021 • Mobile Marketing Cloud

Are you making these mobile marketing mistakes?

It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. But are you making these mobile marketing errors?

Apr 28, 2021 • Mobile Marketing Cloud

The differences between CRM, CDP and DMP platforms

Data management platforms (DMPs), customer relationship management (CRM) systems and customer data platforms (CDPs) can all play an important part in the customer lifecycle, but telling the difference between them can get tricky. In this blog, we look at what they do, how they differ and where they can help drive more data insights.

Apr 21, 2021 • Mobile Marketing Cloud

5 tips to optimise your mobile marketing

Marketing has undergone something of a revolution over the past 10 years, and much of that is thanks to the rise of the smartphone. We're living in an era in which consumers can buy products and services whenever and wherever they are. If you want people to choose your product, mobile presence is an absolute must to ensure consistently high conversion rates and customer satisfaction.

Oct 29, 2020 • Mobile Marketing Cloud

What is mobile marketing?

More than ever, our smartphones are part of our lives and focusing on mobile marketing provides new opportunities for your business. Your customers are on their mobile phones regularly, so make sure you reach them there. In this article you'll learn what mobile marketing is, how to use it, which channels to use and how you can respond to your customers' needs.