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Nov 04, 2024
4 minutes read

Your one-stop-shop for verification services

Securing online accounts, data and users is a must in business today. At least, if you don't want to end up as the next security breach headline in the papers. But simply implementing a few, disconnected security measures isn't always enough. Loose apps and services become vulnerable to fraud and are often cost-inefficient. That's why CM.com now offers a one-stop-shop to safely secure your business: Verification API.

Should you adopt One Time Passwords (OTPs)?

Sending One Time Passwords (OTPs) is often one of the first steps businesses take in making sure data and customers are protected from online fraud. After all, identifying who's trying to access your online services and accounts is a great way to protect your services and unmask fraudsters.

In the most basic terms: Identity verification, also referred to as identity proofing, is the process of confirming if someone is who they say they are. Authentication is the process of making sure that the person trying to log in is the same person whose identity was confirmed before.

A quick search online will give you hundreds of different OTP solutions via a myriad of channels. Pick a channel, implement it and done. Possibly. But there's one reoccurring OTP nightmare - the price per sent message.

We've all been there before: you try to log in to a secured environment and the OTP message gets lost in the void. You request another. Still nothing. It may take up to 10 minutes to receive the OTP, but in today's busy world, no one has the time. So, you request another. Then they finally show up - all OTP messages at once.

One Time PasswordsIf you have experienced this before, then so have your customers. As a business, you often pay per sent OTP message - even the ones that weren't used during the login process. An expensive nightmare. And even if the verification succeeds with just one OTP message, fraudsters are lurking about, coveting to abuse the per-message pricing in the form of toll fraud, SMS pumping or Artificially Inflated Traffic (AIT) fraud.

With our Verification API, your business will benefit from smart routing. This means we'll automatically choose the best, most secure and innovative channel for your business, with relevant fallback channels, to ensure that your verification services will be successful. And perhaps the biggest benefit: You will only pay per successful verification.

Is there a better verification method available?

When securing online accounts, One Time Passwords are often the first thing that come to mind. But what if we told you there's a newer, better way to authenticate users? There's a solution that is more secure, faster and provides a better user experience: Number Verify.

Also known as Mobile Identity Authentication, Silent Verification, Silent Network Authentication or Passwordless Authentication, Number Verify leverages the unique characteristics of a SIM card in mobile devices to authorise and verify the user before they log into your mobile app.

The user will be asked to enter their telephone number and nothing else, and then the mobile operators which supply the SIM verification will authenticate the user. It is often referred to as a 'silent' authentication method because most of the verification happens in the background, without any external actions needed. This way, criminals are not given the chance to commit toll fraud, phishing, smishing, AIT, and many more.

Our Verification API offers Number Verify as the first line of authentication. But what if Number Verify is unavailable? Our previously mentioned OTP routing will kick in and send out an OTP via the channel that is most suited for your business, audience and use case.

The all-in-one solution for verification

There are a plethora of solutions available to secure your business, but where to start? What is the best solution for your business? For your audience? And for your use case? Integrating solutions from different suppliers can be needlessly complex, and it can leave your business vulnerable to fraud if these systems don't work well together. Then there's the conundrum of the costs; often paid per message, even if the verification fails. And what about additional security measures besides verification? How should you choose between those?

Surely, securing your business shouldn't be that difficult. That's what we thought as well. With our Verification API, we strive to make securing a business easy, intuitive, customisable and user-friendly. A solid security solution for your business that will keep you compliant with international rulings, and possibly open up new markets for you to explore and enter. And while we're at it, lowering the total cost of ownership.

One supplier, one API, one solution

Connect to our API, benefit from our integrated safeguard features, innovative verification methods, smart routing and only pay for successful verifications, regardless of channel and without additional channel costs.

Start securing your business today with our all-in-one API

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Christel Brouwers
Copywriter at CM.com. Passionate about language and getting CM.com’s message out there. Shares content about CPaaS, Payments and more.

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