Increase relevance and revenue with personalisation at every touchpoint.
Easily consolidate existing data platforms and remove redundant tools.
Empower employees to access and understand customer data all in one place.
Leverage your own data sources to build a rich understanding of each customer, decreasing dependence on 3rd party cookies. Our Customer Data Platform unifies data across all touchpoints into real-time 360-degree customer profiles, enabling you to nurture strong relationships and drive revenue.
Monitor visitors browsing patterns and merge with the relevant profile when possible.
Integrate first-party data no matter where it’s stored, eliminating dependence on cookies.
Accurately identify and merge data from the same individual into 360° customer profiles.
Enhance customer profiles with AI-driven recommendations, such as predicting behaviour, enabling customer service and marketing to provide truly personalised 1:1 interactions.
Request a demoConnect existing data sources and allow the AI to learn from the start and continuously with every interaction.
Fuel the algorithms with your own business specific context and adjust when necessary to ensure accurate, relevant predictions
Gain transparency and view insights into why certain AI-driven recommendations have been suggested.
Easily identify and segment customer profiles based on historical interactions and real-time behaviour. With just a few clicks you can easily create data-driven audiences for every campaign.
Create, automate and activate campaigns based on customer behaviour and triggers to reach your customers at the right time, with the right information and on the right channel.
Our Customer Data Platform seamlessly integrates with our service and marketing tools to create a unified customer experience and unify data across departments. It effortlessly connects to our Mobile Marketing Cloud, AI Decisioning Engine, Mobile Service Cloud and more.
Our Engagement Platform connects our Customer Data Platform with marketing to ensure all data is directly available to deliver personalised campaigns and tailored content.
Our Engagement Platform integrates our Customer Data Platform with customer service, providing all marketing and service data right next to the conversation, all in one screen.
Our Engagement Platform connects customer data with our chatbots to ensure personalised conversations and vice versa, extracts data from chatbots to the Customer Data Platform.
When we're building email campaigns we can access real-time data directly through the CM.com platform. We can then interrogate that data in terms of who we want to talk to, create a subsegment and tailor our communication to that group.
Iain Starkey, Marketing Manager
We want to be using CM.com’s platform as much as we can because it gives us more information about what our supporters and the people who are attending Sophia Gardens want and then we can set up their experience accordingly.
Ed Rice, Head of Commercial
With all stored information in the Customer Data Platform, the most complete, 360-degree view of the fan was created. Based on that data, Mobile Marketing Cloud gave the Dutch Grand Prix the opportunity to communicate with all fans in a personal, practical way.
Teun Verheij, Head of Marketing Communications
A CDP or Customer Data Platform is software that collects customer touchpoints and interactions with your product or service from various channels and sources. It aggregates all this data from multiple sources to create a unified profile of each customer.
Learn more
Cookieless data collection gathers user data and insights without using website cookies (data trackers that contain personal identifiers) either because the user rejects them or because they are not permitted. This method is growing given multiple tracking restrictions and privacy regulations.
First-party data is customer data collected with consent and owned directly by your company (the data controller). It is a valuable source of customer insight in the age of data privacy, as regulations and security measures now make other types of data less secure, accurate, and reliable.
Learn moreClient and server-side tracking are two routes to collecting audience data. With client-side tracking, the user’s browser (client) sends data to the tracking platform’s server. Server-side tracking sends the user data to your website server first before being transferred to the tracking platform.
Learn moreAs a member of the customer service team, you stand on the frontline of customer interaction every day. In a world where customers demand quick and personalised service, long wait times, impersonal responses, or worse, incorrect answers, can quickly drive a customer away. Your goal, however, is to connect customers with your organisation and deliver the best answers and service possible.
What makes sport so great is that it connects all kinds of people. On the other hand, knowing no two sports fans are alike makes it challenging for sports organisations to address different fan segments. The organisation behind the Formula 1 Heineken Dutch Grand Prix acknowledged this challenge and realised they needed to create individual experiences for fans at CM.com Circuit Zandvoort. With this ethos, they've built world-beating fan experiences for the first F1 event at Circuit Zandvoort in 35 years. But the team isn't finished. They're working to improve fan engagement year on year. Want to know more? Here we share five insider tips on how the Dutch Grand Prix built fan engagement before, during, and after the race.
In the run-up to any event, attendees will have numerous questions, such as "how do I get there," "where can I find my tickets," and "Is there somewhere to stay nearby." F1 fans often ask these types of questions before the Formula 1 Heineken Dutch Grand Prix.
The travel industry has endured a challenging few years through the COVID pandemic and, most recently, during the well-documented travel chaos of summer 2022. Post-pandemic, the industry has struggled to right itself, with the summer’s turmoil starkly illustrating the issues facing the industry after significant recent disruption.
We talk to CM.com’s Sam Windridge about the state of sports marketing over the coming year. Technology presents both challenges and opportunities for sports brands over the coming year. On the one hand, increased access to news and event highlights on a wider-than-ever variety of digital channels threatens the in-person experience. On the other, if brands embrace the digital opportunity, they can build more seamless fan experiences for their customers across a wider variety of channels and satisfy the increased appetite for broader, more immersive experiences both from fans at the event and those watching at home. We’ve been working on what this means for the next twelve months in sports marketing. Here are some of the major trends we’ve identified for 2023.
After a tough 2022, marketers will be looking ahead to 2023. With economic uncertainty the major theme for this year, it’s likely that marketers will be asked to do more with less. It's a challenging environment but as with all challenges, there are a host of opportunities that quick-thinking and acting brands can benefit from. We look at the marketing trends for 2023 and give our take on the developments that will shape the coming year.
What methods do you know for reaching and engaging your customers? Bulk SMS, WhatsApp, social channels, email marketing - the list is long and pretty exciting. Yes, today’s businesses have the world at their fingertips and can use communication methods that simply weren’t available back in the day.
A marketing tech stack is a collection of carefully curated marketing tools that marketers use to perform and optimise their marketing operations. Working hand in hand, these tools enhance your marketing team’s capabilities to create targeted campaigns that increase brand visibility on your customers’ preferred channels.
Hit heavily by COVID-related lockdowns and restrictions, zoos and attractions will be keen to make 2022 the year they bounce back. Consumers have changed, however, and their expectations– in some quarters at least – are very different to those of two years ago. So what’s driving industry change and what can the industry do about it? We’ve rounded up some of the key talking points that will affect how zoos, theme parks and other attractions will need to market themselves for future success.
Select a region to show relevant information. This may change the language.
Integrate customer data with marketing
+44 20 3868 7140
