Prepare for exceptional response rates through branded and verified business profiles, building trust before and during the conversations.
Express your brand identity with pictures, audio, video and action buttons to create a customer experience that stands out from the rest.
Send your branded and engaging content directly to your customers' native text messaging app - no third party download required.
Make sure your content gets seen. Delivery is guaranteed with SMS as a fallback channel for RCS branded messages.
The "Rich" in Rich Communication Services is undeniably true. With advanced two-way customer engagement options rivaling the social messaging apps, your brand will stand out from the competition.
Customers that trust you are more likely to engage with your content in meaningful ways. RCS verified sender profiles will showcase visual cues like branding and checkmarks to enhance customer trust.
Contact usLeverage the many rich features that RCS offers to engage your customers, gain their trust, and develop long-lasting relationships through interactive communication.
Security always comes first.
RCS requires sender verification to combat fraud and ensure authenticity of businesses. Added bonus? Increased customer trust and meaningful engagement.
Showcase your brand identity through striking visuals.
Align your messages with your brand identity with RCS sender profile features. Display your logo, brand name, and colours on screen.
Make full use of RCS rich content capabilities and deliver an app-like experience by exchanging text, images, GIFs, audio and video files, documents.
Combine up to 10 rich cards into a single interactive unit that your customers can swipe through. Scroll, swipe, and tap – an easy and engaging customer experience.
Boost message response rates by allowing customers to respond with a single button embedded within the conversation. Make it easy for them to respond and boost your messaging results.
Smishing attacks are on the rise, making most customers wary of text messages they receive. But what if those messages are your branded content? It can be hard for consumers to decipher what messages are spam and what messages are legit.
With a verified sender profile on RCS Business, your customers can easily identify your real business account and engage with your content with confidence. Perfect for your marketing offers, sales enablement, and sending One Time Passwords.
Prevent fraud with RCS"In early tests with our charity partners, Cymba has seen a 54% uplift in response rates and a 48% increase in form submissions using RCS compared to SMS."
"Using SMS to send reminders to customers with returned Direct Debits has seen 48% of customers clicking on the link make payment. The result is a saving equivalent to two full-time members of staff in the credit control team."
"We can track the SMS delivery rate - which is close to 100% - and the repeat purchase rate we have in the webshop and in stores. Nowadays, SMS is a profitable channel. We see that the repeat purchase rate is higher when people have received an SMS, both in number of visits and in turnover."
Discover how RCS Business Messaging can help your brand share interactive content, engage with customers and increase brand engagement.
Rich Communications Services (RCS) is a new messaging protocol. It was originally created to replace SMS and MMS messaging and to elevate text messaging to modern messaging standards. RCS offers many of the features available on popular messaging platforms like WhatsApp, Facebook Messenger, and iMessage. As a bonus perk, it enables users to communicate with your business within the native messaging app of their phones similar to SMS - no additional app download is needed.
RCS is a new messaging protocol, originally created with the intent to replace SMS. Contrary to SMS, which consists plain text messages, RCS offers rich media and more innovative features that can elevate business messaging to the next level.
RCS Business Messaging and WhatsApp Business Messaging are both notable channels for businesses that strive for a personal and conversational approach to customer communication. WhatsApp is a Meta product, and it requires an app download before use. RCS operates from the native messaging app of (most) mobile phones. The features they offer are quite similar to each other in terms of coverage, rich media, security, and automation.
RCS is native to all Android phones, and in 2024, Apple started to release RCS support with iOS 18. RCS coverage is dependent on operators enabling RCS services. CM.com currently has full RCS coverage in France, Spain, the UK and Germany, with partial operator coverage in Italy, the Netherlands, Sweden, Denmark and more countries to follow.
RCS messages can be sent when both the sender and the recipient have it enabled on their phones and the devices are connected to the internet. Is there no internet connection available, or does either the sender or the recipient not have RCS enabled on their phone? Then the message will be sent as an SMS or MMS message.
RCS Messages are sent over Wi-Fi or mobile data. Are you connected to a Wi-Fi network? Then you won't pay additional costs for using RCS. If you're connected to your own mobile data plan, the costs are based on your provider. Messages sent without a connection to the internet will instead be sent as SMS or MMS messages.
The holiday season is here, bringing a valuable opportunity to connect with customers in a more meaningful and personalised way. By using messaging channels like WhatsApp, RCS and SMS, your business can stand out by delivering curated offers, support, smart deals and festive cheer directly to your customers' phones. These interactions can create a memorable customer experience. In this blog, we’ll explore how leveraging these channels can not only enhance customer satisfaction but drive sales during the busiest time of the year.
Surely, we’ve all heard the terms multichannel and omnichannel before. And sometimes even cross-channel or single-channel. It seems like these terms are often used interchangeably, making it hard to understand what’s what. It is, however, very important to know the difference between these terms when talking about customer communication, because it can truly make or break the customer experience.
In an age of mass marketing, it’s safe to say peak sales periods, especially Black Friday and the holiday season, can be overwhelming for consumers. Consumers receive irrelevant information from companies that doesn't match their personal needs and desires, so it's no surprise people might want to switch off and tune out all forms of marketing until the season is over. As an eCommerce player, you should always be looking to avoid this by diversifying and personalising your marketing strategy in a way that suits your customers' needs.
RCS (Rich Communication Services) is a rising star among conversational channels. It combines the reliability of SMS with the added benefits of rich media and interactive features from modern messaging apps. Yet, its only hiccup was that RCS didn't have the same reach without support from Apple's iOS. Well, until now, Apple has now confirmed it will support RCS in iOS 18.
Using SMS for customer service enables service agents to connect with your customers and using templates not only saves time but also lets agents create personalised, on-brand communications with just a few clicks. In this blog, we’ll share SMS customer service templates you can use to give your customers the information they need — fast.
Organisations face a significant challenge in effectively managing overdue payments and cash flow in a positive light with customers. To collect payments while keeping relationships intact and increasing engagement, SMS has emerged as a powerful, efficient and convenient tool for both businesses and customers. In this blog, we’ll explore how to effectively use SMS for late payments, highlighting its benefits and best practices.
Every successful eCommerce strategy should aim to optimise customer communication across the entire buying journey. Why? The customer buying journey isn't limited to the point of sale alone. It encompasses everything leading up to purchase and everything afterwards. So, businesses need to engage and assist customers during the pre-sale, purchase and post-purchase stages - via a channel available to all - to create a successful eCommerce strategy.
While SMS is one of the oldest messaging services, the rise of instant messaging channels made a dent in its traffic. Why? Compared to the newer channels with rich features, SMS is relatively basic in its features, with plain text messages and a character limit of 160. Yet in customer communication, basic is often effective. So much so, that SMS is still one of the most impactful communication channels today. But how can it add value to your business? In this blog, we explore the popularity and key use cases of this ever-lasting channel.
WhatsApp and Facebook Messenger are both established messaging channels for customer engagement. But what are the differences? Which advantages does each channel have for what business use case?
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